Leslie Baldwin

Vice President of Sales

Leslie Baldwin has more than 25 years of experience in the community association management industry. She is currently Associa’s Vice President of Sales and leads a team of 72 sales professionals across North America. She’s responsible for direct and indirect sales efforts, revenue generation, forecasting, sales strategy, and planning and is highly skilled in marketing analysis, competitive intelligence, contract negotiation and strategic partnerships, budgeting, and cross-functional collaboration. 

Leslie joined Associa in 2010 and has served in result-oriented roles in various company divisions. She previously held director positions in sales and operations and led the company in sales before being promoted to the Regional Sales Director over the central region and Canada. She also has AMS® and CMCA® designations from the Community Associations Institute (CAI). 

Leslie and her husband have been married for 26 years. They have two daughters and a son and reside in Tiki Island, Texas. She enjoys boating, kayaking, and spending time with her three dogs and family.

“You miss 100% of the shots you don’t take.” Wayne Gretzky